Projects
Forvis Mazars Graduate Programme
The Graduate Program was one of my main projects while I worked at Forvis Mazars. When I started at Forvis Mazars, I was a production assistant, but I quickly moved up to assistant producer and content development the following year. I was involved in every aspect of this project, from planning to filming to launch. In the planning stage, I focused mainly on the campaign's social media content. It was a 6-week campaign (excluding teasers in the weeks before launch) with 3-4 posts a week across LinkedIn, Instagram, TikTok, and Facebook. During filming and photography, I was on set every day, capturing behind-the-scenes content, managing the graduates and ensuring we captured the right photos for the social media assets we planned. Once all filming was complete, my main job was to create, manage and schedule the social media assets. This included TikTok/Reels, LinkedIn carousels and more. I created printed assets for graduate fairs, such as pull-ups, backdrops, and brochures. A main part of my job was creating and managing all of the web pages for the graduate program using our content management system. You can find that at the link below.
Forvis Mazars Steps Team Challenge
The Forvis Mazars Steps Team Challenge is a 4-week wellness challenge where companies worldwide come together to hit their step goals. Although this is only a 4-week campaign, planning starts 6 months in advance, and I was involved from the beginning. I would reach out to companies in Ireland to get them to join. I managed the dedicated Steps email and ensured all clients and companies were looked after. For content, I was on set for all shoot days, ensuring the schedule was followed and that the right content was produced. Once the shoot was completed, the team and I reviewed what we had and decided which was suitable for print, digital adverts, social media and the website. Working with my manager, I created the social media, print and digital adverts for this campaign. I also created the website using our CMS, which you can see at the link below.
